AI and custom software development, designed around your business

Ask one question: does the system have to understand language, recognise a pattern or predict an outcome? If yes, AI is essential. If the process runs the same way every time, custom software achieves the outcome, and we build that with a fraction of the compute. We make that call with you during discovery, and explain the reasoning.

AI can make mistakes, and the quality of its answers depends on the data it works from. Your team tells us what it is seeing, and we agree with you how to improve it.

Yes. Every solution can be deployed fully offline, on premises or as an air gapped installation for sensitive environments, as well as in private or hybrid cloud. Where you have no suitable infrastructure, our sister company DS Total Solutions supplies it.

Yes. We start with discovery of what exists: the code, the data it runs on and the systems around it. That produces a written scope for finishing it, with a cost and a timeline, and we tell you plainly if any part is better rebuilt than rescued.

With a short call to understand the problem and whether we can solve it. Then comes discovery, where UX research finds your pain points. We design the system around what we learn, and once you approve the design we build, test, deploy and maintain it.

After discovery, once the scope is clear. Smaller, well defined projects can run at a fixed price, and larger or ongoing work on a monthly retainer set around your budget. Design, front end, back end and AI are each priced separately, so you only pay for the skills the project needs.

AI work where custom software would do the job, which we build as custom software instead. Work where the data is not ready yet, which starts with data orchestration. Beyond those two, tell us what you need. We build, deploy and support systems, and our people can work alongside your team when a project needs it.

Yes. Many of our clients have an IT function but no AI or machine learning team, and no strategy document. An AI strategy and consulting engagement starts from the business problem, not the technology, and can end with a recommendation not to build anything yet.

We believe in purposeful intelligence, using AI only where it creates measurable value. Our team carefully evaluates each use case to minimise unnecessary GPU consumption and computational load. When AI is not essential, we use custom software to achieve the same outcomes, reducing carbon footprint and promoting sustainable technology development.

All our solutions can be deployed fully offline, or within private or hybrid cloud environments. We never share or process customer data outside authorised boundaries. You decide where your data sits and who can reach it, and that is agreed before anything is deployed.